Is Addiction a Choice?


Is addiction a choice? This is a question that reverberates through the minds of everyday people. And “yes” is not an uncommon response. Whether conscious or subconscious, many people harbor the belief that those suffering from drug or alcohol addiction made a deliberate choice or series of choices that led them on the path to […]

Our Non-12 Step Philosophy

A core element of the Prominence Treatment patient experience is our commitment to the non-12 step model of care. Our treatment model looks beyond the rigid requirements of the 12 step system and focuses on the unique needs of the individual. We combine science-based treatment modalities with holistic health services to craft a specific recovery […]

Why You Should Talk to Your Kids About Alcohol

Age 7. This is the point in a child’s life where he or she is capable of recognizing the many effects of alcohol use. It is the juncture in which children begin formulating opinions and attitudes toward alcohol that could last a lifetime. For these reasons, it is crucial for you as a parent to […]

Addiction: The Danger of Hitting Rock Bottom

“I hit rock bottom.” These words are often the crux of a former addict’s inspirational story about recovery. The expression refers to an addict finding him or herself in the worst of circumstances in their addiction before embarking on a path to long term sobriety. Stories like these can be very moving and encouraging to […]

What We Can Learn from Toronto Mayor Rob Ford

Those following the news this week were unlikely to overlook an unfortunate development regarding the city of Toronto’s highest ranking official. Mayor Rob Ford admitted on camera that he smoked crack cocaine approximately one year ago during his tenure in office. His confession has sparked shock and outrage among the media and mass public, and […]

Yoga and Addiction: A Therapeutic Bond

Holistic care is a key component of Prominence Treatment’s recovery philosophy. Unlike some 12 step programs that limit rehabilitation to a long-winded counseling session, we address the physical, psychological and social aspects of recovery. The holistic approach involves a wide variety of wholesome activities, but there is one routine that stands out among its counterparts: […]

Beware of the Deadly Drug, Krokodil

A toxic, deadly drug has made its way onto US soil all the way from the streets of Russia. Krokodil (medically known as desomorphine) is an injectable opioid that is severely addictive and more potent than morphine. Last month the drug began popping up in pockets throughout the country, with symptoms being reported in Utah, Arizona […]

Halloween and Alcohol: Tips for Staying Sober

Halloween and alcohol: these elements go hand-in-hand in late October. The holiday encourages participants to be daring, social and mischievous while stepping into an alternate personality. Spiked punch and festive drinking games are par for the course as partygoers celebrate eerie thrills late into the night. Given these conditions, it’s no mystery why Halloween brings […]

Addiction Among Baby Boomers

Parents, grandparents, aunts and uncles—these are just a few key roles played by America’s baby boomer population today. Commonly known as the “special generation,” this group has been characterized by exceptional wealth, opportunity and ambition. But a unique social status is not the only thing that sets this generation apart from others. Drug and alcohol addiction […]

3 Warnings About the Dangers of Prescription Drugs

The words, “prescription drugs” have a tricky connotation to them. When people hear this term, they often think of a safe drug that has been cleared for use by a Doctor. But this is not always the case. Many users experience a false sense of security that blinds them from the growing dangers of such […]

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